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As an illustrator at Bank Hapoalim, I created a series of bespoke illustrations that accompany processes across the bank’s digital platforms. These illustrations go beyond visual decoration, they serve as an integral part of the user experience, making complex processes clearer, more approachable, and consistent. Each illustration was crafted with a high level of professionalism and fully aligned with the bank’s DSM, ensuring a cohesive visual language across platforms. By doing so, the illustrations enhanced usability, reinforced brand identity, and contributed to a more engaging and pleasant customer journey.

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