I’m Shiri. Product designer, graphic designer, and illustrator with over 16 years of experience.
Throughout my career, I’ve worked with a wide range of clients—from early-stage startups to large enterprises—developing brands, websites, and diverse visual assets across multiple industries.
As a UX specialist, I’ve led complex projects involving deep research and concept development in fields far outside my original expertise, such as engine calibration and temperature regulation, while also supporting young startups in shaping their very first user experiences.
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Professional Experience ​
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2022–Today - CX Studio – Bank Hapoalim
Product Designer & Illustrator
As a UX and UI designer in the bank’s Customer Experience Studio, I contribute to leading, cross-functional projects that serve millions of users. My work spans UX research, user testing, UI design, QA, process optimization, and visual storytelling—always with a focus on clarity, usability, and consistency. I collaborate closely with product managers and development teams, ensuring solutions meet business requirements and technical constraints. In addition, I work with the design system (DSM) and take an active role in its ongoing improvement.
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2021 Vishay
UI Review, and new UX for C-Vision’s HMI management and control product in the fire department in vishay’s factory, creating a new impressive innovative look to the software.
2021 HBH
Creating pitch deck and presentations for clients and potential investors.
2021 Atlantium
Evaluated old system’s UX/UI to create new expirience and present alternative styles and dashboard designs.
2020 Gevasol
GFT Tuner Software is a user-friendly interface enabling fully automatic yet high-performance tuning for missile engines. The project involved redesigning a legacy system that had been developed in patches over more than a decade, in preparation for the company’s plan to market it to defense-sector clients.
I led a complete UX process aimed at transforming the outdated, fragmented interface into a modern, centralized dashboard. The goal was to improve usability, streamline workflows, and present complex technical data in a clear and accessible way.
2018-2021 Simpool
Brand designer and UX/UI Designer. worked with the product manager, creating concepts, visual mockups for website and product, as well as presentations and advertising.
2011-2016 Colabo
Brand designer and UX/UI Designer at a new startup from beta to product.
Creating concepts, visual mockups for the company’s website and product.
Education
2019 Create Future School
User Experience Program
2017 Create Future School
User Experience Design
2008 Shenkar College
B.Des in the Jewelry Design Department
2002-2004 HIT
2 years design studies
The Visual Communication Department
Military Service 2000-2001
Information Security NCO in the Intelligence Corps
Skills
UX/UI Skills
UX Research, Advanced Prototyping, Wireframes for mobile, tablet and desktop, Interaction Design, Complicated Infographics, Design System, Usability Testing, Pixel-Perfect UI Design
Design Skills
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Design Skills
Branding, logo design, social network campaigns, presentations, posters, illustration, graphic interior design for show rooms and offices
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Collaboration
Extensive experience working closely with Product Managers, Development Teams, and fellow Designers, ensuring smooth handoffs and effective cross-functional collaboration
Tools
Figma, Adobe Suite (AI, AE, PS), Sketch, Zeplin, Jira, and advanced AI tools I use to accelerate research, boost creativity, and streamline design
What else?
I'm a tattoo artist, swimming instructor and a marathon runner