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Hi, I'm Shiri : )

[Married + 3 cool boys]



I'm a graphic designer, UX/UI designer and an illustrator with over 14 years experience.
I worked with dozens of large and small businesses, accompanied young companies in their first stages and designed brands, websites and visual materials for a wide range of fields.
As an UX expert I had the chance to work with big companies on a very complicated projects, which includes research and concept cracking in fields I initially had nothing to do with, such as engine calibration, temperature regulation and more, as well as working with new fresh startups on their first steps.

Today I work in the CX studio at Bank Hapoalim as a product designer.

Selected Projects


2021 Vishay
UI Review, and new UX for C-Vision’s HMI management and control product in the fire department in vishay’s factory, creating a new impressive innovative look to the software.

2021 HBH
Creating pitch deck and presentations for clients and potential investors.
2021 Atlantium
Evaluated old system’s UX/UI to create new expirience and present alternative styles and dashboard designs.

2020 Gevasol
Giving an old HMI software, which was built in layers for more than a decade, a better user expirience. focusing on a user-centered design I worked with the senior engineer who built it for years, to understand how the complicated system works, In order to make it work properly and comfortably.

2018-2021 Simpool
Brand designer and UX/UI Designer. worked with the product manager, creating concepts, visual mockups for website and product, as well as presentations and addvertising.

2011-2016 Colabo
Brand designer and UX/UI Designer at a new startup from beta to product.
Creating concepts, visual mockups for the company’s website and product.




2019 Create Future School
User Experience Program 

2017 Create Future School
User Experience Design

2008 Shenkar College
B.Des in the Jewelry Design Department 

2002-2004 HIT
3 semesters design studies
The Visual Communication Department


Military Service 2000-2001
Information Security NCO in the Intelligence Corps


UX/UI Skills Research, wireframes for mobile, tablet and desktop, complicated infographics

Design Skills Branding, logo design, social network campaigns, presentations, posters, illustration, graphic interior design for show rooms and offices

Tools Adobe suit (AI AE PS) Sketch, Figma, Zeplin


What else?

I'm a swimming instructor and a marathon runner.

I have a vegan blog on Instagram.

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